Ad fraud is a major issue for businesses right now, as fraudsters are constantly refining their techniques. As a result, many businesses end up spending thousands and thousands of dollars on ads that might never actually reach the audience they intended. And since businesses are increasingly focusing their marketing dollars towards online advertising, it has become a goldmine for fraudsters everywhere. Not only that, but their brand image can end up being compromised as a result of their ads being displayed on fraudulent sites. But what exactly can be done to combat ad fraud and make sure you protect the return on your investment?
Ad verification is one of the best methods to counteract ad fraud today. In short, ad verification allows advertisers to check whether their ads are displayed to the right audience and website, in the proper context, and in the actual area of the website it was supposed to be displayed. And this done anonymously through the use of residential proxy servers.
Companies use residential proxies to perform ad verification for a variety of reasons. First, if you decide to verify ads using regular proxy servers, fraudsters will be able to detect them and simulate organic traffic. But when using a residential proxy, you’ll be able to get on the fraudsters’ server without getting detected since the exact location of the proxy will remain hidden.
If your ads have been hijacked by hackers, they’ll have no way to actually see that you’re checking on your ads. You’ll then be able to see where and how your ads are displayed. Residential proxies will also allow you to check websites irrespective of their geolocation, so you can see exactly how your ads are served to international viewers. And you’ll get to snoop on your competitors and see how they’re performing internationally as well since you’ll be navigating completely anonymously.
There are many things that you should look for when choosing a residential proxy provider. First, you have to make sure that the IPs they provide are actually from legitimate sources. Some might try to pass off datacenter IPs as residential or get their IPs from fraudulent activities. If that’s the case, your IP might either be detected as a proxy or you might end up getting in trouble with your ISP.
You also have to make sure the proxy server provides a fast service. A residential proxy will usually slow down your connection speed, but your proxy should be able to guarantee decent speeds at all times. And last, but not least, look at big names and companies that have a solid reputation in the industry if you don’t know which proxy server you should go for.
Using the proper proxies for your ads could have a significant effect on your bottom line and ensure that you aren’t wasting your marketing dollars on ads that may never be seen by your target customers. Make sure that you pick a reliable service that follows ethical practices and provides optimal performance if you want to get the desired results.