Marketing is no more public as it was before when you use to see those massive billboards(no, I am not talking about music charts) whenever you hit the roads. Mediums of marketing like newspapers, magazines, and Billboards are not as effective as they were once before. But since the beginning of technology, marketing has taken a new meaning by offering companies to market their products and services online.
A brand promotes its products and services on the internet and without giving too much of workload to humans by just a click. There are various aspects to consider when choosing a digital marketing company like how good they rank websites with SEO and what steps they take to promote a company with SMM. Choose a best Digital marketing Company in India.
Today I will be talking about Social Media Marketing and share with you why it is essential for your business. I will also discuss an analysis of how Skimbox, a digital marketing company can help in marketing a company with its SMM skills and various other features it has to offer.
What is Social Media Marketing?
Social media marketing is a form of digital marketing wherein a company promotes product and services on social sites. Social media marketing is just a small part of digital marketing but plays a pivotal role in making a company reach to a broader audience.
Also read, Why A Social Media Strategy Isn’t Enough
Marketing via Mobile Phones
It is easy for users to claim that Mobile Phones are the most common ways of marketing a company. And with the apps available on mobile platforms it gets convenient to promote a product with just a tap. Mobile marketing helps in reaching the target audience with apps and sites like Facebook, Twitter, Pinterest, and Instagram you name it and your product reaches them.
Some SMM stats:
- Promoting a brand has increased and largely because there are over 3 million internet users and nearly 2.5 million access internet from smartphones.
This makes to around 80% of internet users own a smartphone, and I am not making this up it goes to say that you need to hire the perfect digital marketing company to get the job done.
- 18-34 aged adults are most likely follow a brand via social networking
- And in 2022 an estimated 750 million of the users are expected to be from China alone and approximately a third of a billion from India.
I guess the figures justify why digital marketing helps in the development of the growth of a company.
- Increase in Web Traffic: SMM increases web page traffic of the company by creating social media posts. This traffic is mainly credited to the link building put up on various sites like Quora, Reddit, and other blogging sites.
- Feedbacks: The page you create on sites like facebook, twitter, and other social media sites are not just about posts but can help you resolve issues as well. The customers can comment and add their opinions, reviews and rate the services a digital marketing company has to offer.
78% of people who complain to a brand via Twitter expect a response within an hour.
- Target Advertisement: The stature of social media sites is such that one can have a clear intention of what audience to target and Facebook ads is a prime example.
Ads allow you to target customers by location, education and the industries. This enables to build leads and convert into sales.
Few techniques to nail SMM:
- Connect with target market: This technique will help you in getting an ideal image of a customer and exactly know who they are and what they are searching for?
Consider what they want as they are the audience you want to attract at the end of the day. And make sure you create a lasting impression.
- Quality content: The content that you should prepare should be unique and engaging enough to pull the audience to the client’s site.
The contents should be consistent and different from the ones earlier posted.
As your first target reads the article and finds it to be good, they go further and share the article.
- Link building: Whenever you create a post for a company or your purpose, make sure it has a relatable link attached to it making users know and learn more.
Never add links like “check out my blog” or “visit my website” as some might not be interested in going in depth about your blogging which is out of the context.
I had mentioned in the beginning part of the article about Skimbox, the best digital marketing company in India. Skimbox offers you services from SEO to Content Creation, and I may be harsh on others, but this is the best in this industry.
Skimbox helps your company grow in brand awareness, relationships, and website traffic. And the brand awareness that Skimbox has to offer it will help you in the growth of followers on social media sites based on demographics and behavior of customers.
Skimbox also helps in building Web Traffic which will affect the leads and sales. And run ad campaigns on social media sites that garner ample amount of audience.